Event: DTC creative assessment – 10 prescriptions
Help your advertising get better by leveraging best practices for creative assessment.
Join us at the DTC National in Boston?for our session:
DTC CREATIVE ASSESSMENT – 10 Prescriptions
Combining extensive knowledge and experience with a rich database, Frank Chipman and Phil Sawyer have identified key characteristics that have proven to be the most effective for DTC advertising.
You will learn:
- To?assess creative ideas, even at early stage, to make sure they have the greatest potential for success
- How you can use DTC advertising to activate patient response
- Strategies for optimizing?the time and money that you put into creative development
Join us Thursday, April 6th?from 11:45 – 12:30.
For more details on the conference, or to register, click here>>