Event: fuel decisions with social insights

Event: DTC National session 10 prescriptions for creative assessment

Event: DTC creative assessment – 10 prescriptions

Help your advertising get better by leveraging best practices for creative assessment.

Join us at the DTC National in Boston?for our session:


Combining extensive knowledge and experience with a rich database, Frank Chipman and Phil Sawyer have identified key characteristics that have proven to be the most effective for DTC advertising.

You will learn:

  • To?assess creative ideas, even at early stage, to make sure they have the greatest potential for success
  • How you can use DTC advertising to activate patient response
  • Strategies for optimizing?the time and money that you put into creative development

Join us Thursday, April 6th?from 11:45 – 12:30.

For more details on the conference, or to register, click here>>

Register or learn


Our Speakers:

Phillip Sawyer

Phillip Sawyer - Sawyer Communications

Frank Chipman

Frank Chipman - MetrixLab

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