Press release: MetrixLab adds mobile norms for advertising pre-test solutions

Press release: MetrixLab adds mobile norms for advertising pre-test solutions

MetrixLab adds Mobile Norms for Advertising Pre-Test Solutions

Benchmarking Specific to Mobile Ads Drives Fast and Accurate Optimization of Mobile Advertising

Rotterdam and San Francisco – 21 July 2015 – MetrixLab today announced the availability of Mobile Norms for optimizing mobile advertising in the United States, Europe and Asia. As the only company to offer mobile-in-mobile copy testing, the ability to benchmark against our norms will enable marketers to quickly optimize their mobile executions.

“In the fast growing digital advertising market, mobile ads are gaining the high ground. Some industry estimates forecast that over half of digital ad budgets will be allocated to mobile by the end of the year. With this shift to mobile ad spending, the focus on ‘getting mobile right’ will be key for all advertisers who are figuring out how to engage consumers on mobile devices. Mobile ad testing is critical as advertisers are only now developing best practices for mobile advertising,” states Michelle de Montigny, Global SVP, Brand Engagement Consultancy.

Mobile Norms are available for our Ad-Vance mobile pre-testing subscriptions as well as for our ACT-Copy testing solution. Mobile-in-mobile ad testing provides the detailed diagnostics to optimize creative executions. With these insights, marketers are equipped to excel in mobile’s unique environment and deliver more successful campaigns. Our norms are unique not only because the ads are tested on mobile devices, but also because we are testing advertising break-through in context. For mobile, more than for TV and even digital, being able to break-through in context is a necessary prerequisite for advertising success.

As world leaders in digital copy testing, MetrixLab has completed over 2000 tests in the last 3 years. We have digital Norms in over 20 countries and growing. Mobile Norms are the latest expansion of our Ad-Vance pre-testing subscription that offers fast insights for a minimum expense. For mobile marketers, Ad-Vance offers:

  • Full service support with recommendations and insights
  • In-context breakthrough measurements
  • Benchmark comparisons (device, ad format)
  • 7-10 day turn-around
  • Aggressive pricing

For individual marketers, the disruptive impact of the mobile channel creates significant opportunities, much the same way that digital display did years ago. Smart players will increase the efficiency and effectiveness of their mobile campaigns by pre-testing their ads.


Mobile Norms are available now through MetrixLab research specialists globally. They are included at no additional charge for Mobile Ad-Vance pre-testing subscriptions.

About MetrixLab

MetrixLab, recently merged with MACROMILL, is the fastest growing provider of consumer insights and marketing analytics solutions. MACROMILL turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Tokyo, Rotterdam and San Francisco with 27 offices across the Americas, Europe and Asia, MACROMILL serves 2200 leading brands in more than 80 countries.

Media Contact

April Turner, Marketing & PR: [email protected]
Lisette Tan- De Ronde, Marketing & PR: [email protected]

Michelle de Montigny

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