Press release: MetrixLab appoints Danny Mendonca as Managing Director for Middle East and Africa

Press release: MetrixLab appoints Danny Mendonca as Managing Director for Middle East and Africa

12 March 2018 –?As part of MetrixLab’s continuing international expansion, the digital global research agency has appointed Danny Mendonca in the newly created role of Managing Director for the Middle East and Africa (MEA).

Joining the company on 11th March, Danny will be responsible for further expanding the company’s global footprint in this important region. He’ll be based in Dubai, where MetrixLab plans to open an office shortly in response to strong client demand.

Danny joins MetrixLab from Nielsen where he worked for more than a decade, most recently as Regional Innovation Leader for Middle East and Africa. In his last role at the company he helped both local and global clients maximize innovation in their businesses, experience that he’ll be able to put to good use at MetrixLab.

He will work closely with his manager, Thijs Elias, the company’s Executive Vice President, Global Growth. Thijs says: “Demand for our services in the Middle East and Africa has been building, and we’re delighted to have someone of Danny’s caliber spearhead our offer here. He is passionate about innovation and the central role it has in regenerating and maximizing brands. With a slew of new market entries and senior appointments across the globe, MetrixLab is growing rapidly into a leading research player on the international stage. With Danny as part of our team in MEA, I am certain there are exciting times ahead for us in the region.”

Press contact:
Sabine Winkler, [email protected], + 31 (0) 10 203 07 00

About MetrixLab (
MetrixLab provides consumer insights that drive smarter business decisions. As a truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands. Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.

Danny Mendonca, new MD for Middle East and Africa

Danny Mendonca

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