MetrixLab appoints Ravi Radhakrishnan to lead new Mumbai office
Rotterdam, 28 February 2017 –?Global digital research agency MetrixLab has appointed Ravi Radhakrishnan as Managing Director of its first commercial office in India. Based in Mumbai, Ravi will head up commercial activities for MetrixLab and build the client base in India.
Ravi brings a wealth of experience in research-based consulting and developing strategic client relationships, particularly in the FMCG sector. He joins from Nielsen India, where he was a Director and a key account lead for the Innovation Practice.
Ravi commented, “I’m really excited to be joining a ‘new generation’ research agency in MetrixLab. The focus of the company on mobile and digital research techniques as a means to understanding consumers is refreshing and relevant in today’s dynamic FMCG industry. I look forward to helping clients in India by engaging with them on fresh and dynamic solutions with faster turn-around and great value.”
Jan Willem Gerritsen, Executive Officer, said: “We’re delighted to be expanding our MetrixLab commercial offer to India, next to our existing office in Hyderabad. Ravi’s extensive expertise in innovation and his sector knowledge makes him a perfect leader. Over the past few years, we’ve gained valuable experience researching in India. We have seen great growth in demand from our global and local clients in India. We will offer our disruptive thinking and digital research to local and global clients alike.”
Lisette Tan- de Ronde, [email protected], +31 (0) 10 20 30 797
About MetrixLab (www.wadataku.com)
MetrixLab provides consumer insights that drive smarter business decisions. A truly global digital research agency, we pioneer new technologies and integrate multiple data sources to push the boundaries of research. This enables our experts to provide high-quality insights at scale, at speed and for an unparalleled value. In just one decade, we’ve grown rapidly and now work with more than half of the world’s top 100 brands. Our expertise, passion and solutions enable our clients to succeed at product innovation, brand engagement and customer value in over 90 countries. MetrixLab is part of the Macromill Group.